Kids go to college to get more knowledge…

Corporate America has a problem.  We need more innovation. Thought-leadership is needed to put our businesses in proper position to compete globally. There is a certain fear that possibly we have squelched innovation during the go-go years or by piling too much work on the plate of each manager during these more recent years of scarcity.

Whatever the reason, there is a huge demand to get the innovation tap flowing again and companies are spending money to do so.

Besides relying more on paid consulting enagements from third parties to get new ideas, businesses are seeing the value of using their employees to drive innovation. Who knows the business and landscape better than they do? My company has invested heavily in a ‘crowd source’ platform. On this site employees can develop and collaborate on new ideas. Those ideas are vetted and improved upon by other employees. Ideas that graduate are open to investment with gamified money and later real money by the business unit that could most benefit by the innovation.

This is a great way to drive innovation, but wait a minute! What caused the hibernation of innovation to begin with? It is not as if employees in mid-career are learnig to be innovative. Where did they lose the spark? Was it created by the corporate environment or does the problem begin before that?

I was pondering this as I drove up and down the hills in Ithaca, NY last week. This college town is renowned for creativity of all types including being home to the late Carl Sagan and countless new ideas.  So, it couldn’t be that innovation is being quashed at school. Could it?

There is a lot of change happening in post-secondary education and many sacred cows are being re-examined. Some have begun to ask the question if the very basis of dividing education into disciplines that specialize in narrowly focused fields. Might this be limiting the imagination and capacity for complex adaptation, and therefore needed change, at a macro level?

I would like to see a greater collaboration and discussion between corporations thirsting after innovation and colleges to figure out how to better equip young adults to adapt and lead.  Any corporation willing to partner with a university may not get all the top talent, but imagine how it may improve their chances of snagging ready-made innovators and promote themselves as an innovative company in the market.


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